Todd Stauffer is the publisher of the Jackson Free Press and has authored and co-authored several technology books, especially on Macs. I have a blog on the Jackson Free Press Web site, so I have known Todd for a couple of years. He gave me an autographed copy of his latest book, which is jam-packed with information that would benefit novice and professional bloggers:
In the book, Todd explains how to create a blog, drive traffic to it, improve the look of it and even how to make a little money from it. Reading the book confirmed some things I was trying already, such as joining affiliate programs and RSS feeds, but I did learn some new things such as what a trackback is. If there were a college course on blogging, this book would make a great textbook. If you are serious about blogging, I suggest you get yourself a copy of Todd's book from Amazon. It's an excellent reference tool.
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